Cross Posted on Blue Jersey, ousting Garrett will be done on the heels of local victories in NJ-5
I have written extensively about how I would like to see the Passaic County Democratic Committee invest in Republican municipalities, specifically with $10,000 of seed money to get campaigns off the ground. However, there are 3, much less expensive steps Passaic County Chairman, and Democratic County Leaders across the State could take to aide Democratic candidates in Republican areas:
I. County parties need to undertake the cost of hiring professional campaign managers for municipal races in their county. There can’t be a price put on the value of having a professional, steady hand, leading inexperienced candidates in campaigns. Most Democrats in Republican towns either run their own campaign, or have an inexperienced volunteer running the show. Having a professional at the helm will allow the candidates to focus on engaging voters and leave the details to somewhere who has been there and won’t make rookie mistakes.
II. Coordinate direct mail with County/Legislative/Municipal Democratic candidates. Additionally, have the mail targeted to specific communities. In Passaic County there are 16 different towns with 16 different sets of issues. Even within each town there are different issues that affect differing geographic regions. Target the mail to address specific issues and the direct mail becomes more effective. Probably the most effective part of this coordination is it allows municipal candidates to gain more exposure, as usually they aren’t in a financial position to do more than one mailer (especially Democrats running in Republican controlled towns).
III. Share the play books that have worked in other towns. In just about every County in the state there are towns controlled by Democrats, where Democrats have run campaigns that were successful and resulted in victories. Towns controlled by Democrats need to share what they have done to win so it can be implemented in other campaigns. Having a sound and effective absentee ballot program is a prime example of something that could be the difference between winning and losing, and probably is not implemented when political newcomers are running campaigns.
All of these suggestions could be implemented for a relatively cheap rate and could be the difference in winning and losing races. I’m not abandoning my thought that seed money should be invested in Republican towns, but can understand why County Leaders would be hesitant to do that.
In counties where Democrats have little fund-raising power (Sussex & Warren come to mind in North Jersey), the State Committee needs to step in and supply campaign managers and consultation to local candidates. These investments could pay huge dividends for Democrats on the local level all across the State.